Dubai Shopping Festival returns with 38 days of deals, drone shows and Dh2.6m gold rewards
Win a brand-new Nissan and Dh100,000 every day
DUBAI – Dubai Shopping Festival (DSF) is set to make its return from 5 December 2025 to 11 January 2026, transforming the emirate into a winter wonderland of shopping, entertainment, gastronomy and culture.
The 31st edition promises 38 days of events, celebrity concerts, fireworks, drone shows and life-changing prizes for residents and visitors.
Shoppers spending Dh200 or more will be eligible to enter raffles for the chance to win a brand-new Nissan and Dh100,000 in cash every day. Adding to the excitement, a grand prize of Dh400,000 will be awarded on the final day. Over Dh2.6 million worth of gold is also up for grabs in weekly draws, making this year’s edition one of the most rewarding yet.
Dubai Shopping Festival
The festival will roll out the red carpet for A-list global performers stageing showstopping concerts. In addition, only-in-Dubai experiences will illuminate the season, from extravagant New Year’s Eve celebrations to nightly fireworks and drone shows. Visitors can expect exclusive productions, tailor-made for DSF audiences, at Festival Bay, Dubai Festival City Mall and other landmark venues.
More than 800 global and local brands will offer irresistible discounts across world-class malls, while enchanting outdoor pop-up markets will showcase Instagram-worthy finds, TikTok trends and artisanal selections. With an emphasis on interactive experiences, DSF will continue to elevate the retail and entertainment scene.
Retail excitement
Shoppers will enjoy mega savings across fashion, electronics, beauty, home décor and lifestyle categories. DSF 2025–26 will feature special weekend flash sales, midnight shopping experiences and limited-edition product releases.
Exclusive DSF raffles will give participants opportunities to win luxury cars, gold, cash and incredible experiences. Each raffle promises a new surprise, with daily, weekly and festival-end drawings keeping audiences engaged throughout the 38-day celebration.
Festive atmosphere
The festival encourages residents and visitors to create memorable moments every day through concerts, fireworks displays, drones shows and family-friendly activations. Culinary showcases, outdoor markets and special attractions at key destinations will further enhance the festive atmosphere.
From Dubai Marina to Al Seef and Global Village, the city will come alive with themed events and cultural performances. Dubai Shopping Festival remains the longest-running retail festival in the world, continuing to evolve with new experiences each year.
To keep audiences updated, DSF announced that the artist lineup for DSF Nights: Volume 2 will begin with international star Nora Fatehi on opening night at Festival Bay, with more artists to follow.